05 distribution methods to get more survey respondents

05 distribution methods to get more survey respondents

No matter how many market research techniques you use, surveys are the best way to know your target audience and to know their wants and desires. So it is very crucial to get your survey out there and let your target audience fill it so that you know exactly what they want. When you create a survey one of the biggest obstacles you can face is getting the survey respondents because if you do not get the right respondent it can severely affect your research.

Here are the top five distribution methods to get more survey respondents:

Email — Get into that inbox

With the changing time and technology emails have been one of the most popular distribution methods to get survey responses as emails can be easily automated and you can personalize them using different tools making them a top choice. Emails also get directly into someone’s inbox making them seem important and urgent. The only con about this distribution method is that sometimes the mail can land up in a spam folder but you can simply review Can- spam law and be sure that your mail does not end up there.

Telephone Survey

In this fast phase world customers might not enjoy a telephonic survey but you can always ask customers in advance if they are comfortable with it as Telephone surveys are the best way to understand what the customer wants also it is the best way to connect with an audience that is not literate enough to fill the survey. The telephonic survey gives you insights that no other survey method can give, also it is cheaper compared to face-to-face interviews.

Quick Response (QR) Codes

After the pandemic QR code has become very popular anyone with a mobile phone can scan a QR and can go to a particular website. When you are conducting a survey you can just print your QR on business cards, posters, or stickers or you can send them as an attachment to emails, messages, etc. All the respondents have to do is scan them and it will directly open the survey. The perks of using QR codes are that it is cheaper and you can get to a large audience just by creating a QR code and publishing it everywhere, whenever someone is interested they can just scan it and fill in the survey.

Share your survey on social media

In today’s world people who have access to the internet use some of the other kinds of social media platforms, and that makes it the place to be at. Social Media is booming and it is a place where all kinds of people interact and you can find your target audience there. It is the perfect place to distribute your survey. You can use different marketing techniques to make sure that people are filling your survey. For example, filling out this survey would give you 20% off and people will jump on the opportunity this will not only give you more respondents but it will also promote your company.

Use your blogs and website:

If you have a blog or website with good traffic then sharing your survey there is a smart thing to do as the people coming to your blog/website are already your target audience so, create a little pop up on your site so that whenever someone comes up they have an option to fill the form.

The above were the few distribution methods you can use to get more respondents. Not every method works for every brand or even every survey. You need experts that can help you out with choosing the right platform so contact us to learn more.

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