13 Brand Perception and Purchase Intent Questions You Can Use For A Market Segmentation Survey

A well-crafted market segmentation survey can provide invaluable insights into consumers’ intentions, guiding businesses toward more targeted and effective approaches. Here, we present 10 essential questions you can incorporate into your survey to gauge purchase intent accurately.

Purchase Intent:

1. Are you currently in the market for a product or service like ours?
2. When do you plan to make your next purchase in our industry?
3. How likely are you to consider our product or service for your next purchase?
4. What factors would influence your decision to choose our product or service over others?
5. Are you planning to recommend our product or service to anyone in the near future?
6. Do you anticipate any changes in your purchasing behavior in the coming year?
7. Are you looking for long-term solutions or short-term fixes in our industry?

Brand Perception:

1. What words or phrases come to mind when you think of our brand?
2. How do you perceive the quality of our products or services?
3. How do you rate our brand’s reliability and trustworthiness?
4. Are there any specific ways in which our brand could improve?
5. What emotions or feelings do you associate with our brand?
6. How likely are you to recommend our brand to others based on your experience?

Conclusion:

A market segmentation survey offers invaluable insights into consumer intentions and brand perception. By incorporating the outlined questions, businesses can refine their strategies to meet consumer needs effectively and strengthen brand loyalty. Armed with these insights, businesses can make informed decisions, refine strategies, and foster stronger connections with their audience, ultimately driving sustainable growth and success in the marketplace.