What are intercept surveys?
Intercept surveys are a form of research technique used to get input from a target audience on-site. When conducted online, intercept surveys are designed to eavesdrop on website users in order to ask timely and pertinent questions.
They can take the form of multiple-choice, rating, or open-ended questions and are used for a variety of purposes, ranging from website usability testing to deciphering visitor intentions and actions.
A firm can use the feedback it receives to acquire a better understanding of its consumers’ purchasing experience, their happiness with products or services, and even basic demographic information.
Examples of online intercept surveys
So how are firms putting intercept surveys to use?
Let’s look at a few intercept survey samples to illustrate how this method of data collection might help your business grow:
1. Website satisfaction: Inquire of site visitors whether they enjoy the layout, content, and branding of your site.
2. Net Promoter Score: Determine customer loyalty by asking a single simple question to site visitors. Take action based on the findings to help you enhance your business.
3. Customer satisfaction: Inquire of returning site visitors their level of happiness with their most recent transaction, with your organization, or with your support team.
4. Newsletter signups: While users are reading your online content, display a newsletter signup form to them.
5. User feedback on blog posts: Inquire whether users enjoyed a blog article and encourage them to share it on social media.
6. Promotional announcements: Provide new or returning visitors to your site with a discount code.
7. Cart abandonment surveys: Determine why a consumer is refusing to complete a transaction on that particular day, and prevent a customer from departing empty-handed.
8. Customer demographics: Inquire about your customers’ demographics and create rich, complete buyer personas that can help you enhance your business.
All in all, Intercept surveys are an excellent approach to gain information from your customers, especially if your firm is based on an online experience, provides subscriptions to an online software application, or has a high volume of internet visitors.
