Why respondent experience matters in mobile surveys

Why respondent experience matters in mobile surveys

If you are conducting a survey you need to make sure that your respondent has the smoothest experience so that they can fill the survey without any hurdles.

Today, almost everyone has a personal mobile phone with them where they can be reached, and that is why, while creating a survey it is very important for you to keep in mind that majorly people will fill the survey from their phones.

The benefits of mobile surveys are:

- You can target a large audience as almost everyone has a phone on them.

- Mobile surveys are easy. All the audience has to do is pull out their phone, open the link and start filling the survey up.

- Mobile surveys are usually short meaning more people will respond to them giving you more data and insights.

What are the problems with surveys that are not built for mobile phones?

- The surveys that are not built for mobile look poor quality and it makes the respondent drop them.

- If the survey is not built for mobile phones then a lot of people would not fill it because it just does not look or feel authentic.

- The survey could confuse people if it is not designed for mobile phones as some questions can get really confusing if it is asked on a mobile phone as compared to a desktop. As, what if they forget to scroll vertically and are only able to see certain columns in a grid? What if small radio buttons cause them to select the wrong answers in error? All this can be only solved if the survey is designed for the right device.

With respondents increasingly choosing to take surveys on mobile devices, it is now time to adjust your survey and incorporate the rapidly growing mobile survey so that you do not get fewer responses just because you could not design a mobile-friendly survey make sure that you use our experts and with our experience, we would design the perfect survey not just for you, but also for your audience. So, contact us today.

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